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Strategy Publishing: Linking Strategy to Action

Our Mission

We will equip colleges and universities with the strategic planning, leadership, and integrated marketing concepts and tools they need to achieve their vision.

 

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Building Brand Momentum: Strategies for Achieving Critical Mass

Overview | Table of Contents | To Order*

Chapter 1: What is a Brand and why you need one
Chapter 5: Essential Brand Concepts


An Integrated Marketing Workbook for Colleges and Universities: A Step-by-Step Planning Guide

Overview | Table of Contents | To Order*

Chapter 1: Some Basic Understandings About Integrated Marketing
Chapter 3: The 4 Ps and the 4 Cs: A Refresher


 An Integrated Marketing Workbook for Colleges